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Innovations in Marketing Decision Support Systems Have Spurred Several Major

Question 78

Multiple Choice

Innovations in marketing decision support systems have spurred several major developments in the marketing area.One of most dramatic has been:


A) the shift from mass to micro marketing.
B) the shift from a demand to a supply economy.
C) the fact that everyone now has a personal computer.
D) the overcrowding of the Internet.
E) home shopping on the Internet.

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