A unique feature of international marketing is its ________________ orientation with emphasis on product and promotional adaptation in foreign markets.
A)geocentric
B)regiocentric
C)ethnocentric
D)polycentric
E)egocentric

Question

Quizplus · Accepted Answer

Polycentric orientation in international marketing emphasizes adapting products and promotional strategies to fit the specific needs and preferences of each foreign market.

A Unique Feature of International Marketing Is Its ________________ Orientation