As a company's market share in a number of countries reaches a certain point, it becomes important for the company to defend its position vis-à-vis local competition.This is an example of _____________________ orientation.
A)geocentric
B)regiocentric
C)ethnocentric
D)egocentric
E)polycentric

Question

Quizplus · Accepted Answer

This is an example of polycentric orientation, where a company recognizes and adapts to the importance of local markets and competition, tailoring its strategies to each country's specific conditions and needs.

As a Company's Market Share in a Number of Countries