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Microeconomics Study Set 46
Quiz 10: Market Power and Pricing Strategies
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Question 121
Essay
(Table: Hotel Stay and Airfare I) The table shows the consumer's willingness to pay for a hotel stay and airfare.
Assume that marginal cost is zero for both goods. a. If the hotel and airfare are priced separately, what prices maximize producer surplus? What is the level of producer surplus? b. If the hotel and airfare are bundled, what is the optimal bundle price? What is the level of producer surplus? c. Suppose the hotel and airfare are mixed-bundled such that the bundle price is $410 and the hotel and airfare are priced separately, each at $180. Why is this mixed-bundling strategy NOT incentive-compatible?
Question 122
Essay
(Table: Callaway Golf Shoes I) The table shows consumer valuations for two types of Callaway golf shoes.
a. Suppose Callaway prices the C-Tech shoes at $85 and the Xtreme shoes at $125. Show that this pricing scheme is incentive-compatible. b. Suppose Callaway prices the C-Tech shoes at $70 and the Xtreme shoes at $125. Show that this pricing scheme is NOT incentive-compatible.
Question 123
Multiple Choice
If a firm has market power but cannot prevent its customers from reselling the product, the firm will:
Question 124
Multiple Choice
To ensure maximization and not minimization in the case of the perfectly -price-discriminating monopolist, check that:
Question 125
Essay
A firm with market power faces the demand function q = 150 - 10P. The firm's marginal cost function is MC(q) = 2 + 0.1q. If the firm establishes a block-pricing structure with two prices, what two prices will the firm use to maximize producer surplus?
Question 126
Multiple Choice
(Table: Maximum Willingness to Pay IV) Suppose that the marginal cost of a one-way airfare is $30.
Assuming the firm can perfectly price discriminate, the marginal revenue from selling the second quantity is $____.
Question 127
Essay
The price elasticity of demand for coffee by adults and by seniors is -2.3 and -3.6, respectively. In percentage terms, how much is seniors' coffee discounted from the price of adults' coffee?
Question 128
Essay
A pizza monopolist employing third-degree price discrimination charges students $10 per pizza and everyone else $15 per pizza. Students must show their ID before they can get the discount. The marginal cost of this monopolist is $5 whether or not the customer is a student. The elasticity of demand for the students is _____ and for everyone else it is _____.
Question 129
Essay
Assume a monopolist can prevent resale of its product and it has complete information about each one of its customers. Even though each customer has a different demand curve, the seller can identify each customer's demand curve before a purchase takes place. It faces the inverse market demand of P = 160 - 10Q with marginal cost of MC = 10 + 5Q. Identify the type of price discrimination the monopolist should employ and complete the table.
Question 130
Essay
Suppose a firm that can perfectly price discriminate faces the demand function P = 100 - q
2
. The firm's total production costs are given by MC(q) = q + q
2
. If the firm can perfectly price discriminate, what is its output level?
Question 131
Essay
(Table: Camaro Versions I) The table shows consumer valuations for two versions of the Camaro.
Select a price for the coupe and ZL1 such that the budget consumer prefers to purchase the coupe and the luxury consumer prefers the ZL1.
Question 132
Multiple Choice
The practice of bundling necessitates that a firm:
Question 133
Essay
This graph represents a monopolist. Suppose the monopolist decides to practice perfect price discrimination. What will be the change in producer surplus as a result of this decision?
Question 134
Multiple Choice
(Table: Consumer Valuations for Two Software Programs II) Assume that the marginal cost of producing software is zero. The most profitable bundling strategy would be to sell the statistical and graphical programs together for:
Question 135
Essay
A firm with market power faces the demand function q = 250 - 5P. The firm's marginal cost function is MC(q) = 5 + 0.2q. If the firm establishes a block-pricing structure with two prices, what prices will the firm use to maximize producer surplus?
Question 136
Multiple Choice
Suppose a firm faces the demand function q = 800 - 4P. The firm's total production costs are given by MC(q) = 9.5q + q
2
. If the firm can perfectly price discriminate, its profit-maximizing output is ____.