You've just heard a new song on the radio. As you listened to it a few more times, you decided that you really liked it. How might we explain this increase in liking?
A)Primacy effect
B)Recency effect
C)Categorization
D)Social exchange
E)Mere exposure

Question

Quizplus · Accepted Answer

The mere exposure effect explains how repeated exposure to a stimulus (in this case, a song) increases our liking for it. This psychological phenomenon suggests that the more we are exposed to something, the more we tend to develop a preference for it.

You've Just Heard a New Song on the Radio