An economics graduate student is at a workshop where a presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment. After carefully considering the presenter's arguments, the student finds this person's idea sound and compelling and decides to invest. This example best demonstrates the ________.
A)peripheral route to persuasion
B)norm of reciprocity
C)central route to persuasion
D)foot-in-the-door technique

Question

Quizplus · Accepted Answer

The central route to persuasion involves thoughtful consideration of the arguments presented, leading to a lasting attitude change. In this scenario, the student carefully considers the presenter's arguments before deciding to invest, indicating the use of the central route.

An Economics Graduate Student Is at a Workshop Where a Presenter