The Propaganda Corporation wants to know whether 10-year-olds, 12-year-olds, or 14-year-olds are most likely to respond to a new advertising approach. Which of the following research designs will provide the most useful results?
A)sequential
B)cross-sectional
C)longitudinal
D)pretest-posttest experimental
E)none of these terms fit the specifics of the question

Question

Quizplus · Accepted Answer

A cross-sectional study design would allow the Propaganda Corporation to compare different age groups (10-year-olds, 12-year-olds, and 14-year-olds) at the same point in time, providing immediate insights into which age group is most responsive to the new advertising approach.

The Propaganda Corporation Wants to Know Whether 10-Year-Olds, 12-Year-Olds, or 14-Year-Olds