-Consider the demand curves for soft drinks shown in the figure above. Initially the economy is at point a. If people come to expect that the price of a soft drink will increase in the future, there will be a movement to a point such as

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When people expect the price of a soft drink to increase in the future, they are likely to buy more now before the price goes up, leading to an increase in the current demand. This is represented by a movement along the demand curve to a higher quantity demanded at the current price, which corresponds to point b.

-Consider the Demand Curves for Soft Drinks Shown in the Figure