Zara's use of technology across the value chain allows the firm to manufacture more unique items than rivals H&M and Gap.

Question

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Zara's advanced use of technology in its operations, from design to distribution, enables it to quickly respond to fashion trends and customer demands, resulting in a wider variety of unique items compared to rivals like H&M and Gap. This includes rapid turnover of designs and efficient inventory management.

Zara's Use of Technology Across the Value Chain Allows the Firm