According to an Independent Study, Zara Books Some 85 Percent

According to an independent study, Zara books some 85 percent of its products at full price compared to the industry average markdown ratio of 50 percent. This is made possible by:

A) keeping a major part of the production processes under direct proprietary control.
B) coordinating the outbound shipments of all Inditex brands with return legs loaded with return materials and half-finished items.
C) applying data analytics to purchase trends.
D) the practice of having limited production runs of its designs.
E) leveraging contract manufacturers to produce only staple items with longer shelf-lives, which account for one-eighth of dollar volume.