When Yizhou got a rash on his arm, his mother suggested he rub an anti-itch cream on it. Since the cream got rid of his skin irritation, Yizhou now applies it whenever he gets a rash. This is BEST described as an example of:

Question

Quizplus · Accepted Answer

Negative reinforcement involves the removal of an unpleasant stimulus (in this case, the skin irritation) following a behavior (applying the cream), which increases the likelihood of the behavior happening again in the future.

When Yizhou Got a Rash on His Arm, His Mother