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Shoe Companies Often Pair Their Logos with Successful Athletes in Order

Question 3

Multiple Choice

Shoe companies often pair their logos with successful athletes in order to get you excited about buying their shoes. Prior to the advertising and branding process, the shoe company's logo would be considered a(n) _____ in classical conditioning terms.


A) unconditional stimulus
B) neutral stimulus
C) conditioned stimulus
D) neutral response

Correct Answer:

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