A TV commercial for burgers that consists entirely of beautiful models eating burgers while socializing, having fun, and dancing to trendy music at a party exemplifies the use of _____ in advertising.

Question

Quizplus · Accepted Answer

The commercial uses peripheral route persuasion by focusing on attractive cues like beautiful models and a fun atmosphere rather than the quality or specifics of the burgers, aiming to influence viewers' attitudes through indirect means rather than through direct, message-based persuasion.

A TV Commercial for Burgers That Consists Entirely of Beautiful