The optimal result of the organization's CRM efforts is to ________ the number of high-value repeat customers while ________ customer churn.
A) maximize; maximizing
B) maximize; minimizing
C) minimize; maximizing
D) minimize; minimizing

Question

Quizplus · Accepted Answer

The optimal result of an organization's Customer Relationship Management (CRM) efforts is to maximize the number of high-value repeat customers (encouraging customer loyalty and repeat business) while minimizing customer churn (reducing the rate at which customers stop doing business with the organization).

The Optimal Result of the Organization's CRM Efforts Is to ________