Data from customer-facing and customer-touching applications are the inputs for analytical CRM systems.

Name: Data from customer-facing and customer-touching applications are the inputs for analytical CRM systems.
Brand: Quizplus
Rating: 4.8 (33 reviews)

Question

Quizplus · Accepted Answer

Analytical CRM systems use data from customer-facing (direct interaction with customers) and customer-touching (customer-initiated interactions) applications to analyze customer behavior, preferences, and trends to support decision-making processes in customer relationship management.

Data from Customer-Facing and Customer-Touching Applications Are the Inputs for Analytical