Content-based theories such as Maslow's hierarchy of needs and Herzberg's two-factor theory focus on the substance of employees' thinking as the key driver of motivation.

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Content-based theories of motivation, like Maslow's hierarchy of needs and Herzberg's two-factor theory, emphasize the importance of specific needs and factors that motivate individuals by addressing the content or substance of what actually motivates people at work.

Content-Based Theories Such as Maslow's Hierarchy of Needs and Herzberg's