When marketers merge online games with interactive advertisements in ways that let companies target specific types of consumers, this is called:
A) advertising pop-ups.
B) Internet synergy.
C) advergaming.
D) net access.

Question

Quizplus · Accepted Answer

Advergaming is the practice of integrating advertising into video games to promote products, brands, or issues. This method allows marketers to target specific consumer groups in an engaging and interactive manner.

When Marketers Merge Online Games with Interactive Advertisements in Ways