A new product called "Bugchaser" has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless, nontoxic, and nonstaining. This example illustrates which of the following prerequisites for new product success?
A) compatibility
B) complexity
C) relative advantage
D) trialability

Question

Quizplus · Accepted Answer

The product's features such as being odourless, nontoxic, and nonstaining provide a relative advantage, especially for mothers with young children, making it more appealing compared to other insect repellents.

A New Product Called "Bugchaser" Has Just Come on the Market