The 34% of consumers who adopt an innovation after the early adopters are called the:
A) innovators.
B) late adopters.
C) early majority.
D) late majority.

Name: The 34% of consumers who adopt an innovation after the early adopters are called the: A) innovators. B) late adopters. C) early majority. D) late majority.
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Question

Quizplus · Accepted Answer

The early majority represents the group of consumers who adopt an innovation after the innovators and early adopters, typically making up about 34% of the market.

The 34% of Consumers Who Adopt an Innovation After the Early