The 34% of consumers who adopt an innovation just before the laggards are called the:
A) innovators.
B) early majority.
C) late majority.
D) laggards.

Name: The 34% of consumers who adopt an innovation just before the laggards are called the: A) innovators. B) early majority. C) late majority. D) laggards.
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Question

Quizplus · Accepted Answer

The late majority consists of consumers who adopt an innovation after the average member of the society. They represent approximately 34% of consumers, adopting just before the laggards.

The 34% of Consumers Who Adopt an Innovation Just Before