The last 16% of consumers to adopt a new innovation are called the:
A) innovators.
B) late adopters.
C) late majority.
D) laggards.

Name: The last 16% of consumers to adopt a new innovation are called the: A) innovators. B) late adopters. C) late majority. D) laggards.
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Question

Quizplus · Accepted Answer

Laggards are the last group of consumers to adopt an innovation, typically skeptical and resistant to change, making up the last 16% of the market.

The Last 16% of Consumers to Adopt a New Innovation