Innovators tend to have more favourable attitudes towards taking risks. They also are likely to have higher education and income levels and to be socially active.

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Innovators, as part of the diffusion of innovations theory, are characterized by their willingness to take risks and their higher socioeconomic status, which often includes higher education and income levels. They are also more socially active, helping them to adopt new ideas or products earlier than others in society.

Innovators Tend to Have More Favourable Attitudes Towards Taking Risks