Getting exposure for a product by inserting it into a movie script or television show is a common practice called product placement.

Name: Getting exposure for a product by inserting it into a movie script or television show is a common practice called product placement.
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Product placement is a marketing strategy where companies pay for their products to be featured in movies, television shows, and other media to gain exposure and associate their brand with certain characters or themes.

Getting Exposure for a Product by Inserting It into a Movie