Joelle is buying a Blu-ray player before most of the population, but she was deliberate in waiting to make sure that the technology really caught on before purchasing the product. She is best categorized as a member of the:
A) innovators.
B) late adopters.
C) early majority.
D) late majority.

Question

Quizplus · Accepted Answer

Joelle falls into the "early majority" category because she adopts the technology after a significant number of people have, but not so late that it's already reached the majority of the population. She's deliberate and cautious, ensuring the technology has caught on before committing.

Joelle Is Buying a Blu-Ray Player Before Most of the Population