Fans may wish to own something that was once owned by Elvis Presley, and if successful, they may value the object as sacred. This is a result of a process known as:
A) guilt by association.
B) de-mystification.
C) illumination.
D) contamination.

Question

Quizplus · Accepted Answer

The correct answer is D) contamination. This psychological process involves the belief that objects can acquire value or special properties through their association with a person or event. In this case, an object once owned by Elvis Presley is valued more highly because of its association with him, as fans may believe it carries some of his essence or significance.

Fans May Wish to Own Something That Was Once Owned