In order to examine the degree to which consumers of two or more cultures are different or similar in terms of psychological, social, and cultural factors, a ________ should be conducted.
A) cross-cultural analysis
B) time-series research design
C) longitudinal study
D) market analysis

Question

Quizplus · Accepted Answer

A cross-cultural analysis is specifically designed to compare and contrast different cultures, making it the appropriate method for examining differences or similarities in psychological, social, and cultural factors among consumers from two or more cultures.

In Order to Examine the Degree to Which Consumers of Two