When marketers focus on the differences between cultures, they are using a(n):
A) transtheoretical perspective.
B) etic perspective.
C) emic perspective.
D) niche strategy.

Name: When marketers focus on the differences between cultures, they are using a(n): A) transtheoretical perspective. B) etic perspective. C) emic perspective. D) niche strategy.
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Question

Quizplus · Accepted Answer

The emic perspective involves understanding cultural differences from within the culture itself, focusing on the unique aspects of each culture.

When Marketers Focus on the Differences Between Cultures, They Are