Question 1

________ is the classification scheme that segments consumers in terms of changes in income and family composition and changes in demands placed on income.

Accepted Answer

The Family Life Cycle classification scheme segments consumers based on changes in income and family composition, along with the varying demands placed on income as individuals progress through different stages of life.

Question 2

What does the family life cycle (FLC) concept intend to do?

Accepted Answer

The family life cycle (FLC) concept aims to combine trends in income and family type with demands on income, helping to understand how these factors influence consumer behavior and spending patterns over time.

Question 3

The ________ is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility rate at each age.

Accepted Answer

The total fertility rate (TFR) is the correct term that describes the average number of children a woman would have over her lifetime, assuming she experiences the exact current age-specific fertility rates through her childbearing years, typically considered to be ages 15-49.

Question 4

The family life cycle combines trends in income and family composition with the changes these demands place upon this income.

Accepted Answer

The family life cycle concept integrates trends in income and family composition, considering how changes in family structure (such as marriage, childbirth, and aging) affect financial needs and allocation.

Question 5

Freddie, who is 32 years old, had been working in Kanata for many years. Like many other techies, he has just been laid off and has returned to his parents' home in BC. He can be termed:

Accepted Answer

A "boomerang kid" is a term used to describe adults who return to live with their parents after a period of living independently, often due to economic reasons, such as job loss. This fits Freddie's situation.

Question 6

Margorie takes care of her aging mother and her grown son lives at home with her. How would you characterize her?

Accepted Answer

The answer of Margorie takes care of her aging mother...

Question 7

Gourmet Foods Inc. specializes in luxury items such as high-end appetizers and sweets. Their best target would most likely be:

Accepted Answer

The answer of Gourmet Foods Inc. specializes in luxury items...

Question 8

Anabelle is 29 and she returned back home to live with her parents. She would be labelled a member of the sandwich generation.

Accepted Answer

The term "sandwich generation" refers to adults who are simultaneously caring for their aging parents and their own children, not adults who move back in with their parents.

Question 9

The total fertility rate is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility rate at each age.

Accepted Answer

The total fertility rate (TFR) is indeed a demographic measure that estimates the average number of children a woman would have over her lifetime, assuming she experiences the current age-specific fertility rates throughout her childbearing years (usually considered to be ages 15-49).

Question 10

A census family is defined as any household of individuals living together.

Accepted Answer

A census family is specifically defined as a group of two or more persons living together who are related by blood, marriage, common-law partnership, or adoption.

Question 11

The family life cycle concept is particularly useful to marketers because:

Accepted Answer

The family life cycle concept helps marketers predict demand for specific product categories over time by focusing on how family priorities change in the long term. This understanding allows for better targeting of products and services to meet the evolving needs of families at different stages.

Question 12

Who are boomerang kids?

Accepted Answer

The answer of Who are boomerang kids?...

Question 13

Why should marketers take the family life cycle into account for marketing planning?

Accepted Answer

The answer of Why should marketers take the family life...

Question 14

Edith takes care of her elderly mother and her 28-year-old son lives at home with her. She would be labelled a member of the sandwich generation.

Accepted Answer

The term "sandwich generation" refers to individuals who are caring for their aging parents while also supporting their own children, which matches Edith's situation.

Question 15

Yoandra is one of those people who have to look after their children but also have an aging parent to support. Such people are often called the:

Accepted Answer

The term "sandwich generation" refers to individuals who are in a position where they have to care for their aging parents while also supporting their own children, effectively being "sandwiched" between the two responsibilities.

Question 16

Ellen was asked to fill in a questionnaire. She described herself as having the most "modern" sex-role attitudes, as more likely to engage in exercise, and as consuming more alcohol than people in other age groups. Which of the family life cycle categories would Ellen best fit?

Accepted Answer

Ellen's description of herself suggests she aligns with characteristics often associated with younger, possibly unmarried or newly married individuals without children, which is best represented by the "young bachelors and newlyweds" category. This group is more likely to have modern sex-role attitudes, engage in exercise, and consume more alcohol compared to those in other family life cycle stages, who may have more responsibilities and less free time.

Question 17

Harry's Health Foods in Montreal markets juices, yogurt, and fruit. Their best target market would most likely be:

Accepted Answer

Families with young children are likely to be more health-conscious and interested in purchasing healthy food options like juices, yogurt, and fruit for their children.

Question 18

How has the total fertility rate changed over the last century according to Statistics Canada? What impact does this have for marketers?

Accepted Answer

The answer of How has the total fertility rate changed...

Question 19

How does Statistics Canada define a census family?

Accepted Answer

The answer of How does Statistics Canada define a census...

Quiz 12: Income, Social Class, and Family Structure