Some reference groups are composed of idealized figures such as outstanding athletes, entertainers, or even successful businesspeople. While the consumer may have no direct contact with such figures, their influence can be powerful because consumers may be guided to the types of products used by people they admire. Such reference groups are called:

Question

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Aspirational reference groups consist of individuals or groups that a person aspires to be like or admires. These can include celebrities, athletes, or other high-profile figures, influencing consumer behavior by setting examples or standards that the consumer wishes to emulate.

Some Reference Groups Are Composed of Idealized Figures Such as Outstanding