Rather than using a self-designating method to find opinion leaders, one company selected certain group members and asked their opinions on who were the leaders. This method involved using:

Question

Quizplus · Accepted Answer

Key informants are individuals within a group or community who are consulted to provide insight or information on the community or group dynamics, including identifying leaders or influential people, which is what the company did by asking certain group members for their opinions on who the leaders were.

Rather Than Using a Self-Designating Method to Find Opinion Leaders