Some people are hired to make recommendations or actual purchases for others, such as an interior designer who "re-does" a home, or a broker who is entrusted with buy/sell decisions on behalf of investors. In essence, the ultimate user has relinquished decision-making control. The term for the designer or broker is:

Question

Quizplus · Accepted Answer

Surrogate consumers are individuals or entities hired to make recommendations or purchase decisions on behalf of others. This term accurately describes professionals like interior designers or brokers who are entrusted with making choices for their clients, effectively acting on their behalf in a decision-making capacity.

Some People Are Hired to Make Recommendations or Actual Purchases