The brand M&M's offers a website mymms.com that not only allows you to create your own M&M's product, but once it is completed, you have an opportunity to share your creation on social media with a simple "click." This is an example of utilizing:
A) media multiplexity.
B) guerrilla marketing.
C) connectivity.
D) viral marketing.

Question

Quizplus · Accepted Answer

The ability to share your customized M&M's product on social media with a simple click is an example of viral marketing. This strategy encourages individuals to share the product or service with their social networks, potentially leading to increased visibility and sales through word-of-mouth.

The Brand M&M's Offers a Website Mymms