Although WOM is a powerful method of marketing communication, it still accounts for only about one-third of all consumer goods sales.

Question

Quizplus · Accepted Answer

Word-of-mouth (WOM) marketing is indeed a powerful method of communication, but there is no specific, universally agreed-upon percentage of consumer goods sales it accounts for. The impact of WOM varies widely across industries, products, and markets, making it difficult to quantify its contribution to sales with a single figure.

Although WOM Is a Powerful Method of Marketing Communication, It