________ refers to activities undertaken by marketers to encourage consumers to spread word of mouth about the brand.
A) Crowd sourcing
B) Stealth marketing
C) Buzz marketing
D) Social marketing

Question

Quizplus · Accepted Answer

Buzz marketing refers to the efforts made by marketers to encourage consumers to talk about or recommend their brand, product, or service, thereby generating word-of-mouth publicity. This strategy relies on the excitement and buzz created around a product or brand to organically spread the word among potential customers.

________ Refers to Activities Undertaken by Marketers to Encourage Consumers