Promotional strategies that use unconventional locations and intensive word-of-mouth campaigns to push products is termed ________ marketing.
A) seditious
B) affinity
C) viral
D) guerrilla

Question

Quizplus · Accepted Answer

Guerrilla marketing focuses on unconventional strategies, including intensive word-of-mouth campaigns and unique locations, to promote products or services in a memorable way.

Promotional Strategies That Use Unconventional Locations and Intensive Word-Of-Mouth Campaigns