The Rainforest Café provides patrons with a dark atmosphere, surrounded by trees, sounds of the jungle, and animatronic animals. This is an example of using a ________ theme.
A) marketscape
B) landscape
C) cyberspace
D) gestalt

Question

Quizplus · Accepted Answer

The Rainforest Café's use of a dark atmosphere, trees, jungle sounds, and animatronic animals to create a unique dining experience is an example of a marketscape theme, where the physical environment is designed to enhance the customer's experience by immersing them in a themed setting.

The Rainforest Café Provides Patrons with a Dark Atmosphere, Surrounded