When an unhappy consumer appeals to the retailer for a refund, this is termed:
A) voice response.
B) preference response.
C) private response.
D) second-party response.

Question

Quizplus · Accepted Answer

Voice response is the term used when consumers directly communicate their dissatisfaction to the party responsible, in this case, the retailer, often seeking a resolution such as a refund.

When an Unhappy Consumer Appeals to the Retailer for a Refund