Which of the following will result in an increased likelihood of taking action when dissatisfied?
A) issue concerns an inexpensive product
B) consumer does not have a strong connection with the store
C) consumer is older
D) consumer is younger

Question

Quizplus · Accepted Answer

Older consumers are generally more likely to take action when dissatisfied because they may have more experience and confidence in addressing issues, and they may value their purchases more due to fixed incomes or other financial considerations.

Which of the Following Will Result in an Increased Likelihood