Caitlynn uses an online service to temporarily rent a formal dress for a special event she has to attend, rather than buying one. She is acting as a:
A) gemba.
B) free-cycler.
C) de-pack rat.
D) transumer.

Question

Quizplus · Accepted Answer

Transumer refers to a consumer who values experiences over owning products and often engages in renting or sharing goods instead of purchasing them outright. Caitlynn renting a dress for an event instead of buying it is an example of transumer behavior.

Caitlynn Uses an Online Service to Temporarily Rent a Formal