Low-involvement decisions mean that marketers must constantly be assessing the physical surroundings and product placement. This is called the:
A) economics of information.
B) purchase momentum.
C) constructive processing.
D) behavioural influence perspective.

Question

Quizplus · Accepted Answer

The behavioral influence perspective suggests that consumers' low-involvement decisions can be significantly influenced by external factors such as the physical surroundings and product placement. This perspective emphasizes the role of environmental cues in shaping consumer behavior without the need for deep processing or high involvement.

Low-Involvement Decisions Mean That Marketers Must Constantly Be Assessing the Physical