Store managers realize that under conditions of low involvement, consumers are affected by product placement and other cues in the shopping environment such as surprise specials. Managers with the behavioural influence perspective try to facilitate "impulse" buying decisions.

Question

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The behavioral influence perspective suggests that under low involvement conditions, consumers' decisions can be significantly influenced by external factors such as product placement, in-store promotions, and surprise specials. These tactics are used by store managers to encourage impulse buying, where decisions are made spontaneously at the point of purchase without extensive deliberation.

Store Managers Realize That Under Conditions of Low Involvement, Consumers