Although Greg had considered numerous factors when looking at several models of ten-speed bikes, the critical or deciding factors that led to an actual purchase are called:
A) alternative weights.
B) differential factors.
C) preference rules.
D) determinant attributes.

Question

Quizplus · Accepted Answer

Determinant attributes are the critical or deciding factors that influence a consumer's purchase decision among different options.

Although Greg Had Considered Numerous Factors When Looking at Several