Shawna believes she is a practical consumer. She is always on the lookout for better ways to obtain order in her life and make housework easier. New products that promise to help with these work tasks catch her eye. However, she sometimes makes mistakes by buying products that do not deliver on their promises to do the work required. Considering the above description, Shawna could be prone to which of the following types of perceived risk?
A) functional
B) physical
C) social
D) consumptive

Question

Quizplus · Accepted Answer

Shawna is concerned with products that help with housework and order, indicating she values their functionality. Her disappointment in products that don't deliver on their promises highlights a fear of functional risk, where the concern is that the product will not perform as expected.

Shawna Believes She Is a Practical Consumer