Kent is a loyal Coca-Cola drinker. As a college student, he averages about four Cokes a day. He even prefers Coke to water. However, today when he passes a vending machine in his dorm, he buys a new drink called Big Red. Which of the following most appropriately explains his behaviour, given the facts about Kent's previous behaviour?
A) Kent is merely variety seeking.
B) Kent is experiencing sensory-specific satiety.
C) Kent has hyperopia.
D) Kent is influenced by mental accounting.

Question

Quizplus · Accepted Answer

Kent's choice to buy a new drink despite his loyalty and preference for Coca-Cola can be best explained by sensory-specific satiety. This concept suggests that repetitive consumption of the same food or drink leads to a temporary decline in its appeal, prompting individuals to seek variety for a different sensory experience.

Kent Is a Loyal Coca-Cola Drinker