________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.
A) Problem recognition
B) Evaluation of alternatives
C) Information search
D) Product choice

Question

Quizplus · Accepted Answer

Information search is the process where the consumer looks for suitable data from various sources such as personal, commercial, public, and experiential sources to make an informed decision. Alternatives are evaluated after gathering the necessary information during the information search. Problem recognition indicates that the consumer has identified a need, whereas product choice is the final stage in the decision-making process where the consumer selects a product among different alternatives. Therefore, option C is the correct answer.

________ Is the Process by Which the Consumer Surveys His