A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
A) routine decision making
B) limited problem solving
C) graduated response behavior
D) extended problem solving

Question

Quizplus · Accepted Answer

Limited problem solving involves using simple decision rules or heuristics to make a purchase decision, typically when the consumer has some prior experience with the product or category.

A Consumer Who Uses a Few Simple Decision Rules to Arrive