Which of the following perspectives on consumer decision making is most closely associated with the economics of information approach to the search process, assuming that consumers collect just as much data as needed to make an informed decision?
A) experiential perspective
B) rational perspective
C) constructive perspective
D) behavioral influence perspective

Question

Quizplus · Accepted Answer

The economics of information approach assumes that consumers collect just as much data as needed to make an informed decision. This aligns with the rational perspective on consumer decision making, which suggests that consumers carefully evaluate and consider all available information before making a decision. The other perspectives - experiential, constructive, and behavioral influence - do not necessarily emphasize data collection and evaluation in the decision-making process as much as the rational perspective does.

Which of the Following Perspectives on Consumer Decision Making Is