The presence of too many product options in the marketplace is referred to as ________.
A) purchase dilemma
B) consumer hyperchoice
C) pseudo-choice
D) hyperopia

Question

Quizplus · Accepted Answer

Consumer hyperchoice describes the phenomenon of having too many options in the marketplace, which can sometimes lead to decision paralysis and decrease consumer satisfaction. A, C, and D are not accurate descriptions of this phenomenon.

The Presence of Too Many Product Options in the Marketplace