A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of problem solving?
A) extended problem solving
B) limited problem solving
C) habitual problem solving
D) recognition problem solving

Question

Quizplus · Accepted Answer

Extended problem solving is used when the purchase involves high risk, significant investment, and lacks familiarity with the product. The customer will spend more time researching and evaluating alternatives before making a decision.

A Customer Buying an Unfamiliar Product That Carries a Fair