Attributes actually used to differentiate among choices are called ________ attributes.
A) evaluation
B) search
C) determinant
D) segmentation

Question

Quizplus · Accepted Answer

Determinant attributes are the key attributes that customers use to differentiate among choices and make a final decision. These attributes are crucial in determining which product or service a customer will choose, based on their specific needs and preferences. Evaluation attributes refer to the attributes that customers use to evaluate products or services after they have been selected, while search attributes are the product characteristics that are readily available and can be easily compared between different options. Segmentation attributes are the characteristics used to divide a market into smaller groups with similar needs and preferences. Therefore, the best choice is C) determinant attributes, as they are the ones that directly impact a customer's decision-making process.

Attributes Actually Used to Differentiate Among Choices Are Called ________